Killjoys

Wendy's is still fighting the image of a finger in their chili; The headline says "Wendy's finds finger unfunny". Officials of the company are worried that the brand has been seriously damaged and they're determined to find out how the missing digit ended up on the menu. Sales are said to be off--except for comedians.

I may be out to lunch on this, but it seems to me that Wendy's is missing an opportunity. Rather than presenting the image of Wendy's as sluths with slicers, they should embrace the inherent humor of the situation. Its time to lighten up--develop a menu that includes 'finger food, hand out wind-up toys that look like missing fingers. For goodness sake rename the ketchup 'Dave's Digit Dip'. After all, halloween has not been known as a good time to go on a diet. Wendy's...it's time knuckle down and get to work, but never let 'em see you sweat.