Burning Money

By all outward signs the San Francisco Chronicle intends to fight it's financial freefall with an all out appeal to its core constituency--the demented. The near daily onslaught of articles promoting, fawning, extolling and embracing the Burning Man gathering makes this abundantly clear. To the exclusion of all others, the paper has become devoted to all things hip and happening. Their struggle to remain relevant in an rapidly changing media environment is touching and not a small bit repellant.